Measurement
PR attribution methods compared, and why allocation is not incrementality
Compare PR attribution methods for an England buyer, separating allocation, matched observation, modelling and causal estimates without naming a winner.
Section
Measurement
Measurement
PR benchmarks without an invented average: population, unit, method and comparability
Research PR benchmarks for England without inventing an average: define the population, unit, method, comparability, uncertainty and evidence gap.
Measurement
PR agencies measurement: reject AVE, keep evidence levels apart
Build a defensible UK-wide PR agencies measurement system: separate inputs, activities, outputs, outtakes, outcomes and impact, and reject AVE.
Measurement
Three PR measurement mistakes in the data: permissions, lineage, benchmarks
Three data-side PR agencies measurement mistakes for England: permission-related data loss, figures without lineage and incompatible benchmarks.
Measurement
Five acceptance tests for a PR agency's reporting dashboard
Five acceptance tests for the reporting dashboard of a PR agency in England: header, empty panels, access, audit trail and exports, each with a pass rule.