Costs and pricing
How to compare PR agency day rates and VAT in England
Compare PR agency day rates and VAT in England: the 20% standard rate, the £90,000 registration threshold, disbursements and a like-for-like rate card method.
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Costs and pricing
Costs and pricing
Is a PR agency worth it for a small UK business? Run the arithmetic first
Decide whether a PR agency is worth it for a small UK business: test the retainer against gross margin, set a fixed brief and agree a review date in writing.
Costs and pricing
PR agency vs in-house team: cost comparison for UK brands
Compare UK PR agency fees with the real in-house cost: salaries, employer National Insurance, pension, tools, recruitment and management time.
Costs and pricing
A blank PR budget template with approval gates that are not about money
A blank PR budget template for England, covering agency scope, tools, production, buyer labour, assurance, VAT, uncertainty, approval and exit.
Costs and pricing
Costing a PR brief in four ledgers, with blank units instead of fictional amounts
A source-led method for costing an England PR brief, with blank units for agency work, buyer time, external services, VAT, change and safe exit.
Costs and pricing
PR agencies costs and pricing: building a budget that measures real value
Build an evidence-led PR agency budget for England, separating scope, third-party charges, internal labour, VAT, uncertainty and measurable value.
Costs and pricing
PR agencies hidden costs: six budget lines to check
PR agencies hidden costs: six budget lines to check in an England appointment, from buyer time and VAT to rights, accessibility, assurance and exit.
Costs and pricing
How PR agencies pricing models compare on one England brief
Compare PR agency charging structures on one England brief, using consistent units, risk allocation, acceptance evidence, change rules and exit terms.
Costs and pricing
PR return on investment once AVE is out of the value column
Assess PR agency return in England without AVE, separating observed outcomes, attribution, causal contribution, full economic cost and uncertainty.