Audience research
PR agencies audience research: planning buyer interviews
Plan PR agencies audience research in England: define buyer groups, build recruitment frames, ask neutral interview questions and set data-handling rules.
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Audience research
Audience research
Keeping PR buyer personas honest: evidence trail, review dates and retirement triggers
Keep PR buyer personas accountable: four linked evidence records, a review date and retirement triggers for each blank hypothesis card.
Audience research
PR agencies competitor research: a verification checklist
A UK checklist for PR agencies competitor research, with PRCA and CIPR records, legal identity checks and separate columns for claims, evidence and inference.
Audience research
PR agencies survey tools: data and sources explained
How PR agency directories use survey tools to collect listing data and verify sources, with tips for agencies completing surveys.