Rules and ethics
How UK GDPR shapes what a PR agency can put in a media list
A PR agency media list counts as personal data under UK GDPR, so lawful basis, PECR consent and retention rules decide what you may store and use.
Topic
data protection
Rules and ethics
PR agency contract terms UK: what to check before signing
UK contract terms for a PR agency: scope, fees and payment, notice and exit, IP, confidentiality and conflicts, data protection under Article 28 UK GDPR and jurisdiction, with the checks to make before signing.