Rules and ethics
UK PR agency regulations: email data checks and commissioned-image copyright
Check PR agency email marketing against PECR and UK GDPR, document objections, and agree copyright ownership for commissioned images before appointment.
Archive
October 2026
Outlook
England PR market evidence map for 2027: what official records can and cannot size
An England PR market evidence map for 2027: how ONS and Companies House classify PR, what a code count cannot show and what a real size estimate needs.
Reviews
How to review a PR agency in England: five buyer tests and the evidence file to request
A method for reviewing a PR agency in England: five controlled buyer tests with pass criteria, the evidence file to request, and why this guide scores no named agency.
Reviews
PR agency reviews in England: five named checks, from Companies House to the CMA's fake-review rules
How to review a PR agency in England: Companies House identity, the CIPR code, DMCC Act review rules, CMA guidance and a controlled buyer test with pass lines.
Foundations
ONS and SIC 70210: limits for England PR market sizing
What ONS business counts and Companies House SIC 70210 can show about the pr agencies market size in england, and what they cannot establish.
Tools and providers
PR media contact tools: how agencies can test Vuelio, CisionOne and ResponseSource
A non-ranked evidence list for PR media-contact tools, with a manual baseline, current supplier records, public gaps and buyer-owned test questions.
Operations
Which Manchester newsrooms shape North West PR agency campaigns?
A PR agency pitching Manchester needs a patch-by-patch map of named North West newspapers, broadcast newsrooms, business desks and trade titles.
Rules and ethics
How a public relations firm can use ONS data
A public relations firm can use ONS statistics responsibly by checking source, coverage, uncertainty, revisions and the rules that apply before publication.
Costs and pricing
How to compare PR agency day rates and VAT in England
Compare PR agency day rates and VAT in England: the 20% standard rate, the £90,000 registration threshold, disbursements and a like-for-like rate card method.
Rules and ethics
How UK GDPR shapes what a PR agency can put in a media list
A PR agency media list counts as personal data under UK GDPR, so lawful basis, PECR consent and retention rules decide what you may store and use.
Rules and ethics
How devolution changes a public relations firm's UK strategy
A public relations firm must adapt campaigns to Scotland, Wales and Northern Ireland, accounting for devolved powers, FOI and Welsh language rules.
Rules and ethics
FCA financial promotions rules for PR agencies working with UK banks
A public relations firm must apply FCA financial promotions rules, s21 approval, COBS 4.2 and Consumer Duty before any bank client signs off copy.
Operations
Public relations firm: a Holyrood briefing template
A public relations firm can use this Holyrood briefing template to prepare an MSP meeting, shape committee evidence and make the client’s ask clear.
Rules and ethics
Post-Brexit PR agency guide to UK-EU campaigns
A PR agency planning UK campaigns for EU audiences must map UK-EU rules, local regulators, media, data transfers and legal approvals before pitching.
Operations
PR agency briefing: Cardiff and Bristol campaign needs
Shape a PR agency brief for Cardiff and Bristol with Welsh-language requirements, procurement checks, regional media targets and relevant sector skills.
Rules and ethics
A public relations firm's UK charity PR checklist
A public relations firm working with UK charities needs Charity Commission campaigning guidance, procurement rules and an audit trail from brief to sign-off.